In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one.

Today, the Beach Club celebrates its twentieth anniversary, the brand has grown into a global, multifaceted luxury hospitality company with 14 beach clubs, 4 hotels and resorts, a lifestyle division (including fashion boutiques and a magazine) and special events.

Nikki Beach Hotels & Resorts prides itself on providing guests with an unrivalled and distinctive luxury lifestyle experience. The properties feature cutting-edge architecture, contemporary dining, indulgent Spa services and signature beach and nightclub entertainment, creating an enhanced experience.

Each year they hosts a fabulous White Party at the beginning of the season, as well as a closing Red Party at the conclusion of the summer.

The brand is known for its incredible music program throughout the world. Global resident DJs curate the fun and happy soundtrack as guests enjoy at all of the locations. The also feature live percussionists to amp up the beat and ambiance. At Nikki Beach, music is life!

Cape Reed International is proud to be associated with this prominent brand, having been involved in construction processes (ranging from timber sun loungers to synthetic thatch pool-bars, lath fencing and poolside changing rooms) at four of these exclusive outlets in Dubai, Mallorca, Marbella and Ibiza.